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How to Make Your Website More Trustworthy

How to Make Your Website More Trustworthy

Trust is a huge factor in converting website visitors into customers. If your site doesn't build trust, users will bounce.

Cameron Johnston
October 18, 2023

People Don’t Trust Your Website: Here Are 7 Areas You Can Improve On Right Now

Today I’ll be summarizing some key actions you can take to improve the trust factor of your website.

Mobile Optimization

Over half of all traffic is from mobile devices. A mobile-friendly site design is crucial for trust and conversions.

When designing your site, approach from a mobile first standpoint to ensure you cater to these devices properly. Expanding on your content when users access from desktop.

Familiar UI/UX

Don't confuse users. Follow conventions and keep your UI consistent and straightforward.

To find good examples of these practices, you can look at other successful websites in your niche to see what they all have in common.

FAQ Section

Make your mission statement stand out with bold headings and eye-catching text. Black and white might feel too plain; consider adding more color.

Product Descriptions

Help users envision using your product. Write descriptions focused on your ideal customer and the end goal they want to achieve.

Rather than just listing out features, dive deep into the impact your product will have on your customers life.

Product Images

Typically there are 4 types of images that I like to use for product images.

Lifestyle Images - Show people using your product
360° view - Allow users to view all angles
Customer photos - Display real user generated images
Branded images - Stock photos with your brands style incorporated

Trust Badges

Reassure users it's safe to purchase by displaying security and payment badges.

A great example of this is Shopify checkout, we see “Powered by Shopify” and can tell the payment method will be safe.

Customer Reviews

Social proof like customer reviews builds credibility. Display them prominently.

On your product page, including testimonials either above the ATC button as a pop out or at the bottom of the page is usually best!

Join the Conversation

I'm passionate about sharing knowledge on landing pages, SEO, CRO and more! If you're as excited about these topics as I am, I'd love to connect. Feel free to reach out to me on Twitter. Let's learn and grow together!

And guess what? I've just released a brand-new YouTube video that takes a deeper dive into the topics we've discussed in this newsletter. So, if you're eager to explore these ideas further, be sure to check out the video:

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